By edith on 08-20-2008

Many of you have been asking us what you would learn from all these workshops at BiztechDay.

Here is the scoop for Email Marketing:
Proactive, outbound Email Marketing should be an important, key component of your overall marketing or customer/member communications strategy. Email marketing is cost effective and easy to measure. Suitable for all experience levels, this session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, getting readers to take action, and more !

The workshop will help you to:

• Reach more people with your message
• Create email campaigns that get results
• Get your emails opened and read
• Write compelling subject lines and copy
• Interpret email campaign results (open-rates, bounce-rates, click-thru rates, etc …)

Who is teaching?
Stu Carty is a veteran sales and marketing specialist with 20+ years progressive experience in the enterprise software industry,. Stu has served as both an expert consultant and top executive with several software start-ups and small businesses, helping to define and launch their sales and marketing programs. Carty is currently a Regional Development Director at Constant Contact, where he delivered 90+ workshops to 2600+ attendees in the San Francisco bay area in 2007. Stu offers proven success in both B2B and B2C email marketing.

About edith

Edith Yeung is the Founder of BizTechDay and SFentrepreneur. She is also a lecturer at UC Berkeley International Program and committee member of the San Francisco Small Business Week. She has previously worked with AT&T Wireless, Oracle, Siebel, Autodesk, Cisco Systems, Symantec, American Management Systems (AMS), Telstra Australia, Matav Hungary Telecom and Taiwan Semi-Conductor.

13 Responses to “Email Marketing 101- 10 Secrets to a Successful Email Marketing Campaign”

1. Jacob Anders Says:
   January 9th, 2009 at 6:53 pm

   Can I have more details on this?

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9. sue billen Says:
   July 15th, 2009 at 11:39 pm

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