By Luanne Teoh on 07-12-2011

Business large and small are getting in on Twitter. A recent report looked at the top 100 of the 2010 Fortune Global 500 companies to find out how many of the world’s largest corporations are tweeting.

Twitter by Business Numbers:

• 72% of the Top 100 US companies have a Twitter account
• 83% of the Top 100 European companies have a Twitter account
• 67% of the Top 100 Asia-Pacific companies have a Twitter account (China is not included because it’s blocked)
• Fortune Global 100 companies averaged 5.8 Twitter accounts
• 88% corporate tweets are company news/updates related
• 40% corporate tweets are offer/customer service related
• 28% corporate tweets are deal related
• 10% corporate tweets are job info related

If you are not currently marketing to the Twitter users, having a better grasp of the demographics will help you focus on your social media marketing strategy.

The infographic below is a digest of ethnic, education, income level and host of other information that will help small businesses target the most qualified customers in its marketing messages.

Click on image and magnifying glass to enlarge.

About Luanne Teoh

Luanne is a senior correspondent for BizTechDay focused on Small Business Tech, Mobile and China based in San Francisco. Apart from a keen interest in technology, Luanne is also and avid explorer of the globe, cultures and people.

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