Below are some of the most well known viral videos which garnered millions of views within days of their release. The reason for their effectiveness can be traced back to the one key element all these ads possess as a common theme — an emotional trigger. Each one of these successful ads have managed to generate some form of emotional response, from cute babies to love to inspiration to unlimited possibilities.
These positive reinforcements help to reiterate the fact that we are constantly inspired by things and the people around us. If a business can tap into the emotional aspect and present it in an entertaining ad, there will be not shortage of viewers and loyal customers.
Video Clip
Company / Campaign
# of Views
The Business Relevance
Evian Water
45,123,576
Having cute babies in product videos helps. By capturing the attention immediately of babies being athletic, Evian’s strategy in selling youth through cuteness got the message right across.
Volkswagen Passat for Superbowl 2011
41,424,473
Another cute kid video. The bottom line here is VW manages to use the cuteness and innocence of a child to inspire plus a strategic storyboard to promote the remote-starting feature of the vehicle.
Dove
13,413,695
By highlighting the actual behind the scenes of a photo shoot to final product, Dove manages to inspire and empower women. Dove managed to create a powerful message which will be remembered by young and impressionable women at the point of purchase.
Redbull
12,279,616
Red Bull captures the imagination by using a small town boy’s raw talent and athleticism. Set against rural backdrops and scenery, the energy drink is no longer confined to urban culture as it is more well known for.
Blendtec Blender
11,990,601
A blender blending an iPad. One is one of the most highly coveted gadget and the other shows raw power and quality. Blendtec is one of the more expensive blenders out there. Why? Because it can. Pricing itself away from the competition is easy when you have already seen what it can do to an iPhone and an iPad.
T-Mobile Angry Birds
7,243,938
This is a clear case of bringing a community together. By introducing physical objects to bridge the digital realm, it is engaging, fun and entertaining. The key elements needed to increase customer loyalty to a brand.
Neuro Drink
4,942,168
A regular guy at a small intimate party with friends who proposes to his girlfriend. Everyone can relate to that. Using genuine shock value, love and a happy ending is a great formula to create warm fuzzy feelings for a brand.
Samsung Galaxy
4,199,430
With the cool factor at maximum level, Samsung manages to capture the imagination and the potential that is in each and every one of us. The ease of use of its technology is demonstrated by just using bare hands. It’s a tool for everyone.
2D Photography
2,460,025
By combining digital and non-digital elements of photography, the domino effect highlights the items and brands that was used to create the video. Its product placements are creative and subtle while being completely effective and functional.
Google Chrome on Justin Bieber
1,276,602
The unlimited potential of the web is showcased through a Chrome browser. From a simple video to creation of a worldwide mega-star, anything is possible with the internet. It’s inspiring and amazing.
Luanne is a senior correspondent for BizTechDay focused on Small Business Tech, Mobile and China based in San Francisco.
In the last 17 years, she has helped launch start-ups and turned around failing operations.
Her international work experience include both public and private corporations in Southeast Asia, Australia and North America. She has previously worked for Oracle Corporation, SonyBMG Music, Universal Music, Catcha Media and SOH Inc.
Apart from a keen interest in technology, Luanne is also and avid explorer of the globe, cultures and people.
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