The Steve Jobs Legacy: It’s Never Business As Usual
Yesterday marked the end of an era for Silicon Valley with the resignation of Steve Jobs as Apple’s CEO. The news shook the global computer industry as Jobs announced his plan to take a backseat and is handing the reigns over to Tim Cook (former Apple COO) to run the world’s most innovative and valuable technology company.
As the world reacted in shock to the news and Apple stock took a temporary dip, here is our take on why Apple will not only be stable but will continue to thrive with its consumer focused strategy and brilliant products — Besides, how can you lose with a strategy that’s completely consumer focused, revolutionizing and brilliant at the same time?
1) Company Culture - Apple’s internal cult-like culture of Think Different is as distinctive a tagline as it is within its culture. Concepts like conventional wisdom does not seem to exist at Apple and is evident from its products, retail stores, marketing messages and leadership. In fact, the reason for its brilliant products is due to its culture and its culture creates brilliant products. How else can you explain a company that has continually revived, revolutionized and invented new industries for the last three decades?
2) Superior Products - With each product it releases, Apple either invents or revolutionizes an industry. Here are some examples.
3) Innovation & Design – According to a BNET report, the way Apple “reliably churns out the industrial equivalents of Da Vinci paintings stems from the meticulous care and feeding provided to a specific group: The Creatives.” The company culture and strategic management structure of Apple specifically challenges the status quo through the following;
All three areas above are so deeply ingrained in Apple’s culture that the next chief that takes over (Tim Cook) will only have to follow the template that has already been set in stone for him. Especially when he will still have Jobs as his mentor and to help him oversee the company.
According to Jobs in a press release, “I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.”
Steve Job’s legacy at Apple’s include its 313 patents which lists Jobs as among the group of inventors. As Jobs leaves the Apple stage, I am reminded of a quote through a commencement speech he gave to Stanford University’s class of 2005 (video below).
– ”Remembering that you re going to die is the best way I know to avoid the trap thinking you have something to lose. You are already naked. There is no reason not to follow your heart” – Steve Jobs (after he was diagnosed with pancreatic cancer.)
There is something infinitely inspiring about a leader who knows when to quit while still at the top of his game.
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