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By edith on 08-31-2010

This video was originally posted on TED.

In this video, Simon discusses:

  • Most organizations communicate from the outside in and communicate the what and the how
  • Inspiring leaders communicate from the inside out – the why
  • How Apple, Martin Luther King, and the Wright brothers inspire people?
  • The concept of the Golden Circle – Why, how, what

Who is Simon Sinek?
Simon Sinek released the book “Start With Why” — a synopsis of the theory he has begun using to teach others how to become effective leaders and inspire change. Beginning as a student in anthropology, Simon Sinek turned his fascination with people into a career of convincing people to do what inspires them. His earliest work was in advertising, moving on to start Sinek Partners in 2002, but he suddenly lost his passion despite earning solid income. Through his struggle to rediscover his excitement about life and work, he made some profound realizations and began his helping his friends and their friends to find their “why” — at first charging just $100, person by person. Never planning to write a book, he penned Start With Why simply as a way to distribute his message.

Simon will be one of our featured speakers for BizTechDay New York 2010. Come join us on September 24 , 2010 at the New York Times Center.


One Response to “Simon Sinek on How Leaders inspire Action”

  1. Lisa Lewis Says:

    Simon Sinek is absolutely brilliant with his theory on How Leaders Inspire Action. This video is a must see if you are interested in inspiring anyone, including yourself! Thanks for sharing.

    Hope Simon will be at BizTechDay SF!

    Lisa

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