Pew Internet who recently conducted a survey of American adults who use mobile phones showed some pretty interesting data:
Smartphones in context
Localization marketing strategy takeaway
Google’s recent purchase of Zagat, according to Wired “The acquisition strengthens Google’s position in local search, helping it compete with web-native companies like Yelp, particularly for high-volume searches for restaurants and hotels. Google gets a company that isn’t just steeped in tradition and brand cachet, but is also more or less already fully baked for digital. That makes it a natural partner for mobile and local search and recommendations.”
While the internet provides a global landscape, the smartphone trend is moving strongly towards instant and local data. Google’s purchase of Zagat and the launch of its mobile homepage shortcuts shows that its focus will be towards the localization of its searches — and will also be competing head on with local crowd-sourced pioneer, Yelp.
From local reviews on Google to Yelp, your local online paper to QR codes, your customer already has all the information about you — unless you have not made yourself easily found online.
If you happen to operate a Sushi restaurant in an urban setting like San Francisco, your competition is going to be stiff. A new potential customers with a smartphone is going to do the following:
1) Look for a sushi restaurant closest to them.
So take a look at your restaurant or business from the consumer’s perspective and take a look at your business that can come from a smartphone — Can your customer find you easily? do you have good reviews? Are you offering any check-in discounts or promotion? Are your business hours and phone number clearly stated? What would make you stand out from your competition a block or two away? – The idea is to answer any and every question your customer may have before they are even asked.
With more than half of smartphone users using their devices to get directions or recommendations, localized information will become the key to driving business in stores as more consumers will expect to have information at their fingertips.
While you depend on the front and back of the house to ensure your customer is happy and the food is consistent and good, you will also need localization strategies just as much to bring those customers in.
The Slate 2 is aimed squarely at business and vertical markets such as education, healthcare, government and retail. Starting at $699 the Slate 2 will make its worldwide debut later this month.
Specs of the HP Slate 23
According to Dan Forlenza, vice president and general manager, Commercial Managed IT Segment for HP, “The HP Slate includes the right mix of rich features, support for custom-built applications, and the security and connectivity needed for today’s highly mobile and rigorous day-to-day professional environment.”
This entry into with a business focused Windows-based tablet shows a new business to business strategy since Meg Whitman (former eBay CEO) took the helm of HP. Since then, Whitman has decided to keep HP in the PC business. However there has been no indication that the fate of the webOS and TouchPad will be reversed as well — a decision to can the WebOS business was made by former HP CEO Leo Apotheker.
HP’s introduction of a Windows based tablet certainly makes it more interesting. However, based on Gartner’s prediction of tablets for the next three years, MeeGo, WebOS and others (which include Windows) – will have a minute 4.2% combined market share.
It will be interesting to see the development of HP’s tablets into the business-focused vertical — a move that could potentially serve to revive its low margin product line of its mobile O/S business.
Images courtesy of Google Images.
Chart courtesy of Gartner.
The share of adult cell phone owners who have downloaded an app to their phone nearly doubled in the past two years – rising from 22% in September 2009 to 38% in August 2011 according to an August 2001 Pew Internet report.
What’s interesting to see in this report is the demographics with the most significant increase in app downloads in the last year is comprised of three main groups:
1) The 30-49 year olds.
2) College educated
3) Those who make $75,000 or more a year.
This shows that while the mobile smartphone market is experiencing growth overall, accessibility is still limited to the more educated and higher income earners.
As the sales of mobile devices gains popularity over the desktop, the inevitable direction and growth of mobile will be in the following areas and also across a wider demographic.
Chart and graph courtesy of Pew Internet
According to China’s chief of the Information Office of the State Council, Wang Chen — China’s Internet users has exceeded 500 million, an Internet penetration rate close to 40 percent. At 500 million users, China’s internet population alone has exceeded the entire population of the United States of just over 300 million.
Wang said rural Internet users total 130 million, accounting for 27 percent of all users in China. He added that “China’s Internet industry has been expanding in scale and has become an important emerging strategic industry.”
China remains the largest Internet market in the world with this number, followed by U.S. with 245 million and a penetration rate of 78.2 percent, and India, with 100 million account for 8.4 per percent of its population.
Based on the numbers, more staggering growth of the China and India market is to be expected. In China, if 40 percent is the current internet penetration in China, then an 80 percent penetration rate would mean at least another 500 million more people to connect, reach and interact with.
Is your business ready for global reach and growth? If you would like to learn more on how to reach China’s internet market, join us next week as we host some of China’s top internet influencers for an event in San Francisco.
You will get to network and learn what you company should or should not do in order to go after the China Market and lots more.
Chart courtesy of China Internet Information Center
Typically, comments posted on Facebook have never shown in search results. All this is changing as Google has revealed that it now indexes comments on Facebook. Google is also able to index commenting engines like Diqus and Intense Debate.
As confirmed by Matt Cutts.
Here is an example of a restaurant page I like on Facebook. The comments and name now show on Google’s search results.
This was also confirmed by Amit Agarwal of Digital Inspiration who said “Googlebots, or the spiders that crawl web pages, are now reading Facebook comments on websites just like any other text content and the more interesting part is that you can also search the text of these comments using regular Google search.”
To start with increasing your brand’s visibility, you may want to consider using more keywords on your Facebook posts when interacting with your fans. This will help the relevance realm as users search Google for information related to your product/service through keywords.
This will also level the playing field for small businesses competing for search engine rankings with the big players. By being more interactive and engaging with your fans on Facebook, this is an area you can help affect your search results. The more comments and keywords related to your product/service, the more Google will index and show in its Search Engine Results Page (SERP).
With this development, Google is now taking social search to a whole new level since its release in 2010.
However, what remains to be seen is Google passing on link juice to the brand/website of the links posted on your Facebook page by the people who comment.
As the world still reels and mourn the loss of Steve Jobs, here are some interesting facts and figures on the company he built – The products which Apple creates and designs are undoubtedly world changing and revolutionizing.
However, here is the flip side to the coin with an overview of Apple’s impact on the world’s largest production factory: China.
Here is the infographic to give you a pictorial guide of the facts and data presented above.
Infographic courtesy of Sortable
Connect with real influencers from the China Internet industry and meet some of China’s top internet entrepreneurs, CEOs and investors next week.
One of the best ways to learn is to hear from those who have been there and done that. If you are in the internet, security, gaming or mobile space — you don’t want to miss this event.
There are over 500 Million Internet Users in China. That’s why we want to bring the Chinese internet influencers together.
On Nov 7 (next Monday), explore the latest Chinese internet trends, understand the online behaviors and network.
Join us for an open, informative and fun gathering to explore the China-USA internet, gaming and mobile landscape.
When: Monday, November 7, 2011 from
Time: 6:00 PM to 8:00 PM (PT)
Who will be attending:
6:00 pm — Networking
6:45 pm — Introduction
6:55 pm – Meet the Chinese Giants – 5 minute company introduction by 4 companies
7:15 pm — Panel Discussion - Meet the Capitalists: Red Versus the Yankees (Moderated by Edith Yeung)
8:00 pm — Meeting ends
The Occupy Wall Street movement across the nation is something that’s been a long time coming.
The Occupy Wall Street Movement’s (OWS) motto: We are The 99% that will no longer tolerate the greed and corruption of the 1%. This OWS movement empowers real people to create real change from the bottom up.
At the very core of the problem are the money managers of the nation – Big banks and institutions in charge of people’s money.
According to the American Federation of Labor (AFL-CIO), CEOs of the largest companies received, on average, $11.4 million in total compensation last year of 299 companies in the S&P 500 Index. Overall, CEOs of the 299 companies in the Executive PayWatch database received a combined total of $3.4 billion in pay in 2010, enough to support 102,325 jobs paying the median wages for all workers.
In contrast, this is has been the reality of the 99% of Americans for which Occupy Wall Street’s support is coming from — a great chunk of them are from small businesses and employees of small businesses.
In Seattle, David Meinert, owner of a pizza and cafe has been donating pizzas to the protesters everyday. He said, “small businesses don’t need more tax giveaways for the rich. We don’t need more money spent on bank bailouts, subsidies for oil companies, corporate agribusiness and the wars. We need money reinvested in American infrastructure, education and people.”
On a personal note, I visited a Chase bank last week to seek investment information and advice. The Certified Financial Planner of the branch I visited told me point blank that it’s consumers walking away from their homes that are causing all the economic and financial problems we are facing today — the sheer audacity and ignorance, not to mention insensitivity of that comment.
This is the reality of big bank employees — pressured by sales metrics and focused on the payout. Hence, the strategy of big banks selling sub prime mortgages for years as standard which caused the housing meltdown.
A Chase bank employee posted this comment on an anti-Chase bank blog:
The reason they are so pushy, and recommend specific things are because we make what are called “Personal Value Credits” or PVC’s. That is our commission. We open a checking account: 5 PVCs, we sell a Debit Rewards card: 7 PVCs. Credit cards: 17.5 PVCs. Loans and investments pay the most. Loans are 0.7 PVCs for every $1000 , so a $100,000 loan = 70PVCs.
This is why customer service is horrible… there is a tremendous amount of pressure for each banker to make at least 1150 PVCs. That is 100% payout. Over 1500 PVCs = 125% payout, and over 2,000 PVCs = 150% payout. If we don’t reach our goal of 1150, we get less than 100% of our PVCs.
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