Mobile: 63% of Consumers Have Visited a Retailer’s Website Through Smartphone
In a 2011 Mobile Marketing Survey research brief conducted by Hipcricket shows further confirmation that mobile is changing the way we shop, browse and interact with brands we like.
According to the report, “consumers, particularly smartphone users are turning to mobile retail websites as a critical instrument to find the products they want, search for coupons and special discounts, and even research prices at a competitor’s store. In general, the mobile web has become an important tool for getting the products and services they want.”
52% of consumers have checked a retailers website when they were in the store itself and 46% of consumers checked out the retailers website to research prices.
There are a few game changers within the mobile industry that is disrupting the status quo and changing the way we can shop.
When you look at the overall trend with these game changers, mobile commerce is growing — and growing rapidly. This provides opportunities for marketers and businesses in these key areas:
1) Your website as a transactional medium — The fact that you can receive money via mobile methods provides you with another avenue for revenue generation
2) Marketing and interaction — 80% of consumers in Hipcricket’s survey stated that they have never been marketed to through their mobile devices.
3) Location based marketing — 54% of consumers is interested in receiving time-sensitive and location-based offers — A 40% increase compared to 2008 when the question was last asked.
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