By Luanne Teoh on 10-27-2011

In a 2011 Mobile Marketing Survey research brief conducted by Hipcricket shows further confirmation that mobile is changing the way we shop, browse and interact with brands we like.

According to the report, “consumers, particularly smartphone users are turning to mobile retail websites as a critical instrument to find the products they want, search for coupons and special discounts, and even research prices at a competitor’s store. In general, the mobile web has become an important tool for getting the products and services they want.”

52% of consumers have checked a retailers website when they were in the store itself and 46% of consumers checked out the retailers website to research prices.

There are a few game changers within the mobile industry that is disrupting the status quo and changing the way we can shop.

• Square — Allows sellers to take credit card payments through a mobile phone. Comes with a free app and card reader.
• Intuit Go Payment — Similar service to Square.
• Paypal Mobile — Is expecting $3.5 billion in revenue by end of 2011 from its mobile payment volume.
• Google Wallet — Turns your phone into a wallet and works with credit cards.
• eBay Mobile Commerce — Is expecting $5 billion in revenue by end of 2011 from mobile commerce.

When you look at the overall trend with these game changers, mobile commerce is growing — and growing rapidly. This provides opportunities for marketers and businesses in these key areas:

1) Your website as a transactional medium — The fact that you can receive money via mobile methods provides you with another avenue for revenue generation

2) Marketing and interaction — 80% of consumers in Hipcricket’s survey stated that they have never been marketed to through their mobile devices.

3) Location based marketing — 54% of  consumers is interested in receiving time-sensitive and  location-based offers — A 40% increase compared to 2008 when the question was last asked.

Download the full report here.

About Luanne Teoh

Luanne is a senior correspondent for BizTechDay focused on Small Business Tech, Mobile and China based in San Francisco. In the last 17 years, she has helped launch start-ups and turned around failing operations. Her international work experience include both public and private corporations in Southeast Asia, Australia and North America. She has previously worked for Oracle Corporation, SonyBMG Music, Universal Music, Catcha Media and SOH Inc. Apart from a keen interest in technology, Luanne is also and avid explorer of the globe, cultures and people.

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