By Luanne Teoh on 06-03-2011

Luanne Teoh

June 3, 2011

What is the difference between an entrepreneur and a small business owner?

From speaking and working with thousands of entrepreneurs and small business owners over the past 4 years, we have found distinct differences in the mindset and motivations of both entrepreneurs and small business owners.

Here are some well known brands and the people behind the history of the brand who had the mindset of either an entrepreneur or a small business owner.

Ray Kroc (McDonalds) – Ray Kroc was a kitchen wares salesmen who bought out the McDonald brothers concept of a limited menu, fast service and low prices. He then proceeded to take the concept nationally.

Charles Hollis “Chuck” Taylor (Converse Chuck Taylor Evangelist) – Chuck Taylor was a basketball player turned shoe salesman who was hired by Converse. While he consulted on the design and concept of the Converse Chuck Taylor All-Stars shoe, Chuck only received a salary from Converse. He did not receive any commission for over 800 million pairs of shoes that were sold bearing his name.

Asa Candler (Coca-Cola) – Dr John Pemberton invented Coca-Cola in 1886 and sold it as a tonic. The recipe and company was eventually sold in 1888 to Asa Candler for $2,300.

Are your customers small business owners or entrepreneurs? Are your marketing messages targeted to these communities?

About Luanne Teoh

Luanne is a senior correspondent for BizTechDay focused on Small Business Tech, Mobile and China based in San Francisco. Apart from a keen interest in technology, Luanne is also and avid explorer of the globe, cultures and people.

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