Like all good events, publicity and buzz is key to bring in the crowds, speakers and more publicity.

Tips on generating publicity and interest for your event:

• Work with media partners – print and online.
• Identify bloggers within the business space – Examples of well known and successful bloggers.
• Create a press kit and work with the media – Tips on generating publicity
• Market your event through community influencers – Tips on how to to market through influencers and how to identify influencers
• Use LinkedIn to promote your event – Tips on how to use LinkedIn for your event
• Email is effective so personalize it to invite guests, speakers and promote your event – Tips on crafting a good email
  

Note: Answer the Who, What, When, Why & How immediately an inverted pyramid format to get your message across quickly and accurately when you craft emails and press kits.