By edith on 05-02-2009

Cool Women Cool Brands

When: May 27th, 2009 Wednesday 6:15 – 8:30 PM

Where: Roe Restaurant 651 Howard St San Francisco, CA 94105

Be Cool. Be Bold Be different.

These cool women executives and entrepreneurs had involved in building some cool brands that only you and I can imagine. Spend a chill evening with cool women including:

* Porter Gale – Vice President of Virgin America
* Megan Casey – Cofounder & Chief Editor of Squidoo.com
* Edith Yeung – Founder of BizTechDay

Learn how to “Cool” your brand before your competitors catch on!

Connect with the coolest women in Silicon Valley! Learn from these cool women and find out how to…

* Build your business brands from the ground up
* Build your personal brand in the business world
* Use practical strategies and tactics to campaign, market and promote your business in ways you have never thought of….

Who are our on the Cool Women panel?

Porter Gale is the Vice President of Marketing of Virgin America. Porter Gale is an innovative marketing strategist and out-of-the-box thinker with nearly 20 years of experience working in marketing, advertising and independent filmmaking. Prior to Virgin America, Porter ran the Porter Gale Group where she spearheaded a diverse array of projects. Her clients included Country Music Television, Blue Shield of California and Delta Dental. Porter also held the post of General Manager at Kirshenbaum Bond + Partners where she worked with a variety of clients including Vegas.com, Coach, Snapple Natural Beverages, Van Cleef & Arpels, Judith Leiber and Grand Marnier to name a few.

In the independent film world, Porter has produced or directed documentaries that have aired on Lifetime, PBS, Channel 4/England and in film festivals around the globe. The project that launched Porter’s filmmaking career was “2Chicks, 2Bikes, 1Cause”(1998) a multi-media campaign that included a 5,000 bicycle trek that was documented and turned into a 66-minute documentary to educate young women about breast health. The successful outreach effort raised over $100,000 for breast cancer organizations and taught many young women about breast health. The Rosie O’Donnell Show, CNN Headline News, Newsweek, Self, Harper’s Bazaar, New York 1 and over 100 press vehicles all featured stories on the “2Chicks” campaign. Porter’s recent film work has been honored by the Directors Guild of America, The Academy of Motion Pictures & Sciences and an issue of Filmmaker Magazine cited her as one of the top 25 up and coming filmmakers. Porter has a BSBA from Boston University and a Masters in Documentary Film and Video from Stanford University. Porter loves running, traveling and has a beautiful daughter named Rylee Eleanor.

Megan Casey is a co-founder and the Editor in Chief of Squidoo.com, the popular publishing platform started 4 years ago with bestselling author and blogger Seth Godin. Before joining the founding Squidoo team Megan spent 6 years in book publishing, most recently at the Portfolio business books imprint of Penguin Group, USA. There she developed pioneering marketing and technology books from the likes of John Battelle, Seth Godin, Bo Burlingham, Rod Beckstrom and Ori Braufman, and Dave Balter — among countless others.

Megan was universally regarded as the most effective (and, irrelevantly, the youngest) editor working in the popular business book genre. She is also a user experience and marketing consultant for several author websites, and once upon a time ran her own author website development company. Megan’s favorite part about Squidoo is their Org 2.0 movement, working with a tiny team of 4, the totally arcane topics that show up on lenses, and the fact that there are actually dozens of incredible lenses on zombies.”

Edith Yeung is the creator and producer of BizTechDay – one of the largest business-technology conferences serving the small business community held annually in San Francisco. Edith is passionate about connecting and bringing business owners together and helping them succeed.

Edith has appeared and been quoted on CBS, CNN, Comcast and SethGodin.com. She is the organizer for two San Francisco Entrepreneur Meetups with over 2100 members. She serves on the board for San Francisco Small Business Week 2009 and for Pathways for Kids, a nonprofit organization dedicated to teaching entrepreneurship skills to underprivileged youths.

Edith is also cofounder and CEO of Clue Market, a marketing and education firm. Prior, she consulted with numerous Fortune 500 companies including AT&T Wireless, Oracle, Siebel, Autodesk, Cisco Systems, Symantec, American Management Systems (AMS), Telstra Australia, Matav Hungary Telecom and Taiwan Semi-Conductor.
Born and raised in Hong Kong, Edith moved to the United Stated by herself at the age of 16. She survived the culture shock with minimum English and earned her B.S. at Purdue University in Industrial Management with a focus on Information Systems and Marketing. Edith has led many lives: pianist, square dancer, software engineer, corporate slave, road warrior, consultant and entrepreneur. Early 2007, she left Corporate America to pursue something really meaningful to her – her entrepreneurial dream of empowering the small business community.

Post Your Questions for these Cool Women by going to our BizTechDay Facebook Page.

Register here:

About edith

Edith Yeung is the Founder of BizTechDay and SFentrepreneur. She is also a lecturer at UC Berkeley International Program and committee member of the San Francisco Small Business Week. She has previously worked with AT&T Wireless, Oracle, Siebel, Autodesk, Cisco Systems, Symantec, American Management Systems (AMS), Telstra Australia, Matav Hungary Telecom and Taiwan Semi-Conductor.

2 Responses to “BizTechDay Event Series: Cool Women Cool Brands”

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   June 24th, 2010 at 9:00 am

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