Content Is King. 92% of Marketers Agree Content is Very Effective for SEO
As search engines continue to refine their algorithms to provide the best user experience, relevant information and content becomes a key factor in gaining the most visibility in search results. For small businesses, this development will continue to level the playing field when it comes to Search Engine Results Page (SERP).
Not only can you go compete directly with the big boys on relevant content, your brand is now tied to social-related activity which requires genuine interaction and transparency — an area which a lot of big businesses and corporate brands fail badly at.
Below are some of the latest search related information and updates.
Content for SEO
The Google Panda Factor — Changes introduced in 2011 to the search algorithm used by Google to improve its search results. The change aims to lower the rank of “low-quality sites” and return high-quality sites to searches.
Social is SEO and Content is Social
The Brand Effect — Branding tells a story and stories rely on content.
Content Converts Search (and other) Visitors
Marketers’ Forecast for SEO — Predicted value of search factors.
Here is the infographic to give you a pictorial guide of the facts and data presented above.
Infographic courtesy of Brafton
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