Most organizations communicate from the outside in and communicate the what and the how
Inspiring leaders communicate from the inside out – the why
How Apple, Martin Luther King, and the Wright brothers inspire people?
The concept of the Golden Circle – Why, how, what
Who is Simon Sinek? Simon Sinek released the book “Start With Why” — a synopsis of the theory he has begun using to teach others how to become effective leaders and inspire change. Beginning as a student in anthropology, Simon Sinek turned his fascination with people into a career of convincing people to do what inspires them. His earliest work was in advertising, moving on to start Sinek Partners in 2002, but he suddenly lost his passion despite earning solid income. Through his struggle to rediscover his excitement about life and work, he made some profound realizations and began his helping his friends and their friends to find their “why” — at first charging just $100, person by person. Never planning to write a book, he penned Start With Why simply as a way to distribute his message.
Simon will be one of our featured speakers for BizTechDay New York 2010. Come join us on September 24 , 2010 at the New York Times Center.
Meet Clay Shirky, Clay divides his time between consulting, teaching, and writing on the social and economic effects of Internet technologies. His consulting practice is focused on the rise of decentralized technologies such as peer-to-peer, web services, and wireless networks that provide alternatives to the wired client/server infrastructure that characterizes the Web. Current clients include Nokia, GBN, the Library of Congress, the Highlands Forum, the Markle Foundation, and the BBC.
In addition to his consulting work, Mr. Shirky is an adjunct professor in NYU’s graduate Interactive Telecommunications Program (ITP), where he teaches courses on the interrelated effects of social and technological network topology — how our networks shape culture and vice-versa.
Clay has written extensively about the internet since 1996. Over the years, he has had regular columns in Business 2.0, FEED, OpenP2P.com and ACM Net_Worker, and his writings have appeared in the New York Times, the Wall Street Journal, the Harvard Business Review, Wired, Release 1.0, Computerworld, and IEEE Computer.
In this video, Clay discusses:
How text messaging and social media tools are changing how governments work in the US, Nigeria and China
What really matter is not technical capital. It’s social capital. These tools don’t get socially interesting until they get technologically boring. It’s when everybody can take for granted.
How your community and audience can now talk back.
Your community, customers and partners can not only talk and connect with each other beyond you
The concept of convincing rather than controlling the media and supporters
Clay will be one of our featured speakers for BizTechDay New York 2010. Come join us on September 24, 2010 at the Times Center.
It doesn’t have to take a lot of money to start or grow your business. Now, more than ever before, inexpensive technology like Google Applications will not only save you money, but can actually help you to survive and thrive in this sluggish economy.
Check out these 10 FREE Google Tools that Small Business Entrepreneurs Cannot Ignore.
Google Spreadsheet works very similar to Microsoft excel. I do like Microsoft Excel a little bit better, but I think Google Spreadsheet is almost there.
Google Document works very similar to Microsoft Word. Almost no different… wow. You can edit the same file with your colleague at the same time so you always have the latest version.
As each generation ages, what they buy and how much they spend will change. Each product and service has a “best customer” that sustains its business. As these customers mature, the smart marketers will stay one step ahead of them and their money. The Baby Boomers and Teens communities are redefining how we market and it would be wise to learn how to anticipate their needs more effectively.
During this session, you will learn:
* How to clearly understand their ideal customer’s purchasing behaviors
* How to successfully build rapport & trust with these markets
* How Baby Boomers and Teens consumers evaluate brands and what they pay attention to when making purchase decisions
* How to narrate your business story in a way that resonates with Baby Boomers and Teens community members
* The Dos and Don’ts of marketing to the Baby Boomers and Teens communities
Whether you’ve been in business for one week or five years additional funds are always welcome. But what type of financing is ideal for your business? How to initiate this process? What factors to consider? These wide range of choices can be overwhelming at times.
Watch this video and learn:
Creative ways to finance your business
How to be fully prepared before approaching potential investors
Some common mistakes that entrepreneurs should avoid when seeking funding
Creative financing strategies that successful entrepreneurs regularly employ
Can you imagine having your business featured on the Big Idea or Oprah? Or having Julia Roberts endorsing one of your products? Or better still being featured in famous blogs like Techcrunch or Mashable?
Watch Jill Lublin and Ramon Ray and learn how to get media, celebrity and blogger attention to your business.
Interested in partnering with Fortune 500 companies? Want to learn the language of large corporations before approaching them?
During this session, you will learn:
How to approach a Fortune 500 company and navigate through the corporate hierarchy
3 Things you must ALWAYS do before you approach a Fortune 500 company
3 Things you must NEVER do before you approach a Fortune 500 company
What traits they are looking for in a nonprofit
What kind of research you need to conduct before approaching the companies
This video originally post on TED.
