I know all of you are excited and in love with your business, but how well do you describe it to your potential customers, partners and investors? I was reading this article from American Express Open (Small Business Division) about pitching [...]

In this 9-minute video, you’ll discover one of the most successful viral video campaigns ever made on YouTube: Will it Blend. How do you get over 60,000,000 views on a budget of less than $100? You’ll see how a simple (and often [...]

Speakers don’t show up, sound systems stop working, the wrong beverages get served. Things are bound to go wrong, but you, as an events planner, could be right on top of those little details. Let the experts help you leap [...]

Find out what the buzz is about when it comes to Search Engine Optimization, the newest “big word on the block”, and why Search Engine Marketing is all the rage. Make your site Google-friendly and advertise (virtually) for free.

These ideas are provided by Stephan Spencer from his article on “Be a converter” with MultiChannel Merchant. Idea One – Stop talking about yourself. Business content expert Gerry McGovern says that it might be hard for you to hear this, but [...]

In my initial post, I shared three “Easy Steps to Grow Your Small Business or Organization” – outlining how cost-effective and impactful email marketing can be.  Today, I’d like to expand on these steps to business growth by focusing on [...]

Running a small business or organization presents numerous challenges, including how to find the time and money to create and implement successful marketing campaigns. The right marketing mix can help grow your business by helping you build strong relationships with [...]