If you haven’t been living under a rock lately, then you’ve probably heard something about this little instant messaging / micro-blogging platform/social media tool called Twitter. Chances are, you even have an account and are twitting away. What is Twitter? If [...]

Adsymmetrix’s Rick Rochon talks of how the marketing game has changed, and how “social marketing” can ensure that businesses can make MORE money without pouring most of it into advertising.