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BizTechDay New York 2010
September 24, 2010 Friday 8:30 a.m. – 6:00 p.m.
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- LEARN from the best entrepreneurs on PR, Email Marketing, Social Media, Pricing and Branding strategies and real life stories.
- GET UP TO SPEED with the latest technology tools that will make a difference to your business.
- NETWORK with Seth Godin, Peter Shankman, Joan Barnes and hundreds of entrepreneurs all in a single day.
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| TIME | LEARNING TOPICS | |
| 8:00 – 9:00 AM | Registration & Breakfast | |
| 9:00 – 9:45 AM | BUSINESS TRENDS: How to change the world for fun and profit Esther Dyson, Chairman of EDventure |
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| 10:00 – 10:30 AM | EMAIL MAFIA: How to build your empire using email Peter Shankman, Founder of Help a Reporter Out (HARO) |
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| 10:30 – 11:00 AM | FUNDING: New and old ways to fund your business Dana Mauriello, Founder of Profounder |
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| 11:00 – 11:30 AM | PUBLIC RELATIONS: How to Get Media Attention to Your Business Clayton Morris, FOX News Anchor |
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| 11:30 – 12:00 PM | LEADERSHIP: How to inspire your team and build a company with purpose Simon Sinek, Author of Start With Why |
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| 12:00 – 1:30 PM | LUNCH | |
| 1:30 – 2:30 PM | MINDSET: Are You Indispensable? Seth Godin, New York Times Best Selling Author |
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| 2:30 – 3:00 PM | BUSINESS DEVELOPMENT: Future of business: The art of winning through sharing — building strategic partnership Lisa Gansky, Cofounder of Ofoto and Author of The Mesh |
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| 3:00 – 3:30 PM | COMPETITION: How to compete with the big boys? Joan Barnes, Founder of Gymboree |
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| 3:30 – 4:00 PM | BRANDING: How to build your brand on social media? Dan Schawbel, Business Week and Mashable Columnist |
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| 4:00 – 4:30 PM | COMMUNITY: The Art of Building a Passionate Community Scott Heiferman, Founder of Meetup.com |
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| 4:30 – 5:30 PM | ENTREPRENEUR PITCH AND MATCHING | |
| 6:00 – 9:00 PM | AFTER PARTY (Sponsored by Infusionsoft) | |
Experience the convergence of the most impactful business ideas, the most powerful business network and the most innovative technologies .
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9:00 – 9:45 a.m.
Esther Dyson, Chairman of EDventure
BUSINESS TRENDS: How to change the world for fun and profit
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9:45 – 9:50 a.m. 5 MINUTES DEMO and BREAK
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10:00 – 10:20 a.m.
Peter Shankman, Founder of Help a Reporter Out (HARO)
EMAIL MAFIA: How to build your empire using email
Let’s assume you already have an email newsletter that’s still small but has traction, who do you start reaching out to for advice?
Just as the Web 2.0 world has the PayPal Mafia, the email world has the Email Mafia. Peter Shankman is Founder of Help A Reporter Out (HARO), one of the fastest-growing social media services in North America. Every day, HARO brings nearly 30,000 reporters and bloggers, over 100,000 news sources and thousands of small businesses together to tell their stories, promote their brands and sell their products and services.
Get the inside scoop as he shares strategies that allowed him to grow his email list to over 130,000 subscribers in less than 3 years.
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10:20 – 10:30 a.m. 5 MINUTES DEMO and BREAK
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10:30 – 10:50 a.m.
Dana Mauriello, Founder of Profounder
FUNDING: New and old ways to fund your business
Got a dream? Got a brilliant business idea?
You are determined to make it happen, but you need cash to get it off the ground.
No matter how groundbreaking your business idea is, you won’t get past the starting gate without funding. While there are many ways to fund a business, few mainstream methods are right for small or startup entrepreneurs.
Learn how to creatively raise funds for your business by:
- Pre-Selling Products
- Selling discounted gift certificates
- Developing Strategic Partnerships
- Crowd funding
- Angel Funding
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10:50 – 11:00 a.m. 5 MINUTES DEMO and BREAK
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11:00 – 11:20 a.m.
Clayton Morris, FOX News Anchor
PUBLIC RELATIONS: How to Get Media Attention to Your Business
The media landscape has changed immensely and companies need to approach media coverage more strategically. There is a real art to giving relevance to your company and your brand by pegging products, services and even company identity to current events and trends.
Meet Clayton Morris, FOX News Anchor and learn:
- How companies should pitch to the media to propel your brand, launch a product, get attention from the media
- What you should and should not do when pitching to media outlets
- How to craft your stories and soundbites that worth talking about
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11:20 – 11:30 a.m. 5 MINUTES DEMO and BREAK
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11:30 – 11:50 a.m.
Simon Sinek, Author of Start With Why
LEADERSHIP: How to inspire your team and build a company with purpose
“Leaders of great companies that go from good to great start not with “where” but with “who.” They start by getting the right people on the bus.” ~ Excerpt from Good to Great by Jim Collins
With the right people, your business could go a lot faster and further. The key is not to hire people for a job or money, but to hire people who believe in what you believe, so they will work with their blood, swear and tears.
Learn from Simon Sinek, the author of Start With Why: How Great Leaders Inspire Everyone to Take Action and understand:
- How to build, inspire and empower your team
- How to build a company with true purpose that will inspire action
- How to communicate your purpose, cause or belief
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11:50 – 12:00 a.m. 5 MINUTES DEMO and BREAK
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12:00 – 1:30 p.m. Lunch
- Meet the Press
- Meet the Titan
- Meet the Government
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1:30 – 2:15 p.m.
Seth Godin, New York Times Best Selling Author
MINDSET: Are You Indispensable?
The system is broken and the system needs you.
Are you indispensable, capable of making a difference, doing work that matters–or are you a compliant cog in a machine that cares little about you. Seth Godin, entrepreneur and bestselling author of Linchpin wants to sell you, standing out and getting what you deserve.
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2:15 – 2:30 p.m. 5 MINUTES DEMO and BREAK
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2:30 – 2:50 p.m.
Lisa Gansky, Cofounder of Ofoto and Author of The Mesh
BUSINESS DEVELOPMENT: Future of business: The art of winning through sharing — building strategic partnership
The old adage of the ‘field of dreams’ isn’t true – create a product or service, sell it and the money will show up. That is no longer true anymore.
In the last few years, a fundamentally different business model has taken root – one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Even better, those new tools apply to entrepreneurs and business managers too.
Crafting partnerships that drive real results is an art. Like any art, it requires practice and embracing the media. Learn how to define, refine and share via social media with data crunched from every available source to provide your customers with fresh and authentic ’shared offers’. Welcome to the Mesh, where access to goods and services trumps ownership of them.
Come and learn:
- How real money is made among new and trusted brands
- How to connect with the right partners and build profitable, sustainable businesses together
- The right way to grow your brand, service, community base, and ecosystem around these new business models
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2:50 – 3:00 p.m. 5 MINUTES DEMO and BREAK
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3:00 – 3:20 p.m.
Joan Barnes, Founder of Gymboree
COMPETITION: How to compete with the big boys?
Today, being small often means making more money than large companies. As a small startup entrepreneur, you can make decisions quickly.
You can listen and talk to your customers directly. You can quickly change your business model and direction.
You know you will win because you are flexible and good at what you do, not because you are big.
Joan Barnes will share her stories, insights and strategies in competing with the big boys.
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3:20 – 3:30 p.m. 5 MINUTES DEMO and BREAK
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3:30 – 3:50 p.m.
Dan Schawbel, Business Week and Mashable Columnist
BRANDING: How to compete with the big boys?
If there was ever a moment to follow your passion and do work that matters, this is the time.
Social media has leveled the playing field. As startup and small business entrepreneurs, we can now grow our personal brand and passion a lot more quickly than in the old days.
Learn from Dan Schawbel, BusinessWeek columnist and honored by INC Magazine as one of their what? “30 under 30”:
- His own story of how he made it happen: Founder of Personal Branding Blog
- How to find your passion and continue to stay true and be real on social media
- How to build your brand and online empire
- How to find and motivate passionate people to help build your community
- How to deal with negative feedback and competition online
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3:50 – 4:00 p.m. 5 MINUTES DEMO and BREAK
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4:00 – 4:20 p.m.
Scott Heiferman, Founder of Meetup.com
COMMUNITY: The Art of Building a Passionate Community
“If you’re trying to build a tribe, a community or a movement, and you want it to be safe and beyond reproach at the same time, you will fail.” ~ Seth Godin
The key to building a passionate community is to stay true to your purpose and mission. Identify the passionate few. And make them very happy.
Continue to listen to and serve them. Building your community is a whole new and different way of looking at the world. It’s a great way to build your business and engage with your customers.
Learn from Scott Heiferman. Understand what makes a community great, how to get a community started, how to engage and build a long-term relationship with your community and how to deal with criticism from your community.
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4:20 – 4:30 p.m. 5 MINUTES DEMO and BREAK
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4:30 – 5:30 p.m. ENTREPRENEUR PITCH AND MATCHING
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6:00 – 9:00 p.m. AFTER PARTY (Sponsored by Infusionsoft)
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