By edith on 09-05-2010

When you think about chocolate what are the first brands that come to your mind: M&M, Hershey’s, Mars Bars, Godiva?

How do you differentiate yourself in an incredibly crowded market competing against the largest corporations in the entire world?

We are proud to introduce Joe Whinney the founder of Theo Chocolate. Joe pioneered the organic cocoa and chocolate market into the US in the early 90’s. Many years later, Theo Chocolate is the culmination of Joe’s experiences working with cacao farmers and his expertise in navigating the economics of cocoa and chocolate manufacturing from beans to finished confections. Joe’s dedication to the fundamental principle that there is no luxury in products that benefit us today, while depleting the resources of future generations is at the core of Theo’s mission and vision as a company.

Come here Joe talk about how to compete head to head mega corporations and the lessons he has learned growing his company from the ground up without funding.

Click here to see the full topic of Joe’s and all of the speakers at BizTechDay Seattleand Register now because tickets for her talk are going fast.

About edith

Edith Yeung is the Founder of BizTechDay and SFentrepreneur. She is also a lecturer at UC Berkeley International Program and committee member of the San Francisco Small Business Week. She has previously worked with AT&T Wireless, Oracle, Siebel, Autodesk, Cisco Systems, Symantec, American Management Systems (AMS), Telstra Australia, Matav Hungary Telecom and Taiwan Semi-Conductor.

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