By Luanne Teoh on 10-04-2011

According to Nielsen’s first mobile media rankings for Android — Facebook, Google Maps and Gmail were the most used among U.S. Android users 18 years and older.

Here are some interesting data of the Top 10 smartphone activities showing the difference in activities between both genders (apart from the Android Market app);

So, what does this data mean?

When you look at the overall reach and activity, it’s Maps, eMail and Facebook which are the top 3 activities of both genders combined.

If maps are the main activity for Android users, then from a marketing perspective, location based marketing is a very viable venue to gain market share and consumer eyeballs. It’s also poised to be a $10 billion industry in five years time.

Google’s launch of the mobile browser’s homepage shortcuts and its purchase of Zagat, a local restaurant review site shows that local is where the growth and revenue is going to be.

What should you do as a business?

• Ensure your business is found locally through mobile browsers and local content sites like Yelp and Google Local.
• Market your business through local check-in services like Facebook Places, Foursquare and Google Local.
• Offer incentives and localized promotions to encourage repeat business.
• Evaluate daily deals but do analyze if it makes sense for your type of business.
• And – don’t forget to add social media to the mix.

About Luanne Teoh

Luanne is a senior correspondent for BizTechDay focused on Small Business Tech, Mobile and China based in San Francisco. In the last 17 years, she has helped launch start-ups and turned around failing operations. Her international work experience include both public and private corporations in Southeast Asia, Australia and North America. She has previously worked for Oracle Corporation, SonyBMG Music, Universal Music, Catcha Media and SOH Inc. Apart from a keen interest in technology, Luanne is also and avid explorer of the globe, cultures and people.

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