By Luanne Teoh on 10-28-2011

According to Mobile research firm Research2Guidance, the Android market has reached 500,000 successful publish apps. In contrast, Apple has nearly 600,000 published apps.

The report mentioned that “Android market developers are most productive. Even though
 Apple 
app 
store 
has
 over
 100,000
 active 
publishers, 
Android developers 
publish
 slightly
 more
 apps
 on
 average.
 While
 both
 stores
added
 a similar 
number
 of
 new
 publishers 
in 
Q3 
2011,
 the
 number 
of 
new
 applications added
 to 
Android 
market
 was 
twice 
as 
high as 
in 
Apple
 app
 store.”

• Android Market developers publish most apps on average (4.38 active apps per active publisher).
• In September 2011 Android Market added a record-breaking 42,000 new apps.
• At
 the 
end
 of 
September,
34%
 of
 active 
apps 
were
 paid,
however,
this
 month 
that 
figure 
is 
only 
26%, 
which 
shows
 that 
developers are 
developing
 more
 free
 content
 than
 before.
• Average
 selling
 price 
in 
Android
 currently
 equals 
$3.18.
• Nearly 
50% 
of 
newly 
added 
content 
falls 
into 
four 
top 
categories:
 Games,
Entertainment,
Personalization 
and 
Music & 
Audio.

While Android developers may be more productive, 37% of its applications in the app store gets removed compared to 24% of Apple’s apps. 78% of the apps removed from the Android market are free.

The main reason for removal of apps from the Android market is largely due to malware. Something which is not as big an issue in Apple’s app store. Android’s open ecosystem is probably the main factor affecting the higher rate malware as more and more apps are developed for trials, tests, demos and malware.

Even though there are more apps in Apple’s app store, Fiksu (mobile app user acquisition platform), claims that Android app users are actually more engaged than their iOS counterparts. According to Fiksu, “Android users are more than twice as likely to open an app ten times or more.”

Download a copy of the full report on Android Market Insights 2011

Graph courtesy of Research2Guidance

About Luanne Teoh

Luanne is a senior correspondent for BizTechDay focused on Small Business Tech, Mobile and China based in San Francisco. In the last 17 years, she has helped launch start-ups and turned around failing operations. Her international work experience include both public and private corporations in Southeast Asia, Australia and North America. She has previously worked for Oracle Corporation, SonyBMG Music, Universal Music, Catcha Media and SOH Inc. Apart from a keen interest in technology, Luanne is also and avid explorer of the globe, cultures and people.

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