With over 500 million users, Facebook is no longer just another social network. It is a platform for companies of all sizes to create brand awareness, generate leads, and have real conversations with customers.

Traditional marketing relied on companies creating messages about their brand, product or service. In the Facebook era, people pay attention to companies. They pay attention to friends, watching

When friends join a group, become a fan or download applications (yes, including Farmville).

So, can Facebook go beyond fun and games to deliver actual business results?

Meet Clara Shih, Author of The Facebook Era & CEO of Hearsay and learn:

• How Facebook and Twitter are changing your customer’s behavior, expectations, and relationships – and what that means for your business.
• How to create and maintain a Facebook presence for your company
• How real companies are succeeding at sourcing leads and engaging customers on Facebook.
• How Farmville actually is having a huge marketing impact for several brands